We're getting lots of feedback from a campaign we developed for The Globe and Mail and their Mediterranean cruise. We wrote about the value and highlights of the cruise here, but we've been asked to show all of the ads together, which were happy to do. Our goal with this campaign is to focus on various events from the trip to ensure the reader understands that this is not only a once-in-a-lifetime opportunity but also that this cruise has been customized for Globe readers and will not and cannot be replicated elsewhere. In terms of value, there is no comparison to any other cruise you might be considering. When you take into account the exclusivity afforded the Globe as well as the 'all inclusive' nature of the voyage, there is no comparison. As the ads say This is only one day of fourteen on this journey of a lifetime.
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