Winning new business is such a kick. It validates all your thinking, it galvanizes your agency, it forces you to think about what it is you really do and how that gets served up. In short, it keeps you sharp.
We were fortunate enough to just win the Deerhurst Resort business. Deerhurst is one of the oldest (built in 1896) and most prestigious resorts in Ontario.
It's also sometimes better known as "the place where Shania Twain got her start." We are thrilled by the win and already have dived into the tasks of analyzing research, getting to know the property, talking to the people who work there and on and on. The review took place over 4 months and we were a late entry to the dance. Here's what they said about us...
"Naked stood out because they took a really different approach, which was both genuine and very inclusive of all our needs and opportunities. We were looking for a firm that could help us get beyond the travel pages and really connect with diverse customers in a highly competitive marketplace. They quickly stripped away the conventions of tourism marketing and delivered targeted thinking and strong ideas."
We like that they liked what we had to say and felt we could help them be more successful. Our work will be coming our very soon. Thank you Deerhurst, for putting your trust in us.
Oh, and while you're here....(sales is a full time gig..) if you want to visit this fabulous place:
To book a room at Deerhurst, click here.
To book a tee time at the only Ontario Resort named one of the Top 100 Golf Resorts by Conde Nast Traveller, click here.
To see the stage show, click here.