Winning new business is such a kick. It validates all your thinking, it galvanizes your agency, it forces you to think about what it is you really do and how that gets served up. In short, it keeps you sharp.
We were fortunate enough to just win the Deerhurst Resort business. Deerhurst is one of the oldest (built in 1896) and most prestigious resorts in Ontario. 
It's also sometimes better known as "the place where Shania Twain got her start." We are thrilled by the win and already have dived into the tasks of analyzing research, getting to know the property, talking to the people who work there and on and on. The review took place over 4 months and we were a late entry to the dance. Here's what they said about us...
"Naked stood out because they took a really different approach, which was both genuine and very inclusive of all our needs and opportunities. We were looking for a firm that could help us get beyond the travel pages and really connect with diverse customers in a highly competitive marketplace. They quickly stripped away the conventions of tourism marketing and delivered targeted thinking and strong ideas."
We like that they liked what we had to say and felt we could help them be more successful. Our work will be coming our very soon. Thank you Deerhurst, for putting your trust in us.
Oh, and while you're here....(sales is a full time gig..) if you want to visit this fabulous place:
To book a room at Deerhurst, click here.
To book a tee time at the only Ontario Resort named one of the Top 100 Golf Resorts by Conde Nast Traveller, click here.
To see the stage show, click here.
We need a senior level person to manage one of Canada’s most prestigious accounts. 
You’ll be part of a very non-traditional group. We don’t do silos.
Account people come up with ideas. Creatives call clients directly. No politics. No egos. No reporting in to the holding company.
We’re Naked Creative. And we’re an agency. But not really. We do what we call Communication Design. We’ve been integrated for over ten years (since we first started) and we know that the thirty-second spot isn’t always the answer. But sometimes it is.
We're interested in interesting people.
So send us your resume along with the answers to these 3 questions:
1. Who are your three biggest influences and why?
2. If you could bring one person back from the dead, who would it be and why?
3. What would you do if you didn't have to work for a living?
info@nakedcreative.com
UPDATE Nov 20: Wow. Didn't see that one coming. We've been deluged with responses to our ad for a new Naked person. We'll get to you eventually (none of that "only interested parties will be contacted")- we'll contact everyone, even it it's just to say thanks for considering us. We're humbled by the response. *blushing*
UPDATE: Jan '08: We filled our job opening so thank you everyone who replied. We couldn't believe the number of responses. And we're sorry we didn't have 20 openings because there were at least 20 people we would have hired on the spot.
We get asked that a lot.
Especially by our kids. Some of them think we work in internet porn. We don't.
And we'd like to clear something else up. We're not part of Naked UK or Naked NYC. We were actually around before them and we share a name, that's all. There's a good reason for Naked and it goes like this.
" Naked Creative Consultancy is founded on the belief that creativity is the driving force of business. And the principle that creativity is most usefully applied when a problem or opportunity is stripped of the superficial to reveal its naked essence. Simply put: we imagine your brand naked. We imagine your company naked. We imagine your idea naked. That clarity and simplicity of purpose provides the greatest freedom for unfettered creativity to be applied to solving business problems."
That's why we call ourselves naked.
Hi there and welcome to our blog. We're Naked Creative in Toronto. Ideas are our currency and we create them to help our clients design communications. In whatever form is best suited to reach their customer and move their business forward.
We're going to use this blog to tell you a little bit about what we think about Communication Design, how we think, how we do our work, what we like and what we don't like. We'll rant a bit, praise a lot (one of our core beliefs is that it's ok to be nice), maybe educate someone, maybe piss someone off. That's ok. We're just talking here.
We welcome your feedback and look forward to connecting.
