Clients come to Naked because they are tired of seeing what doesn't work. They have tried all the 'me too' ideas that don't do anything for their business. They are sick of wasting their marketing budgets and not getting results. And, as everyone knows, the definition of insanity is doing the same thing over and over again and expecting different results.

We create ideas that are not run of the mill, that are not necessarily tried and true, and that are sometimes not what any client has seen or considered before. But our clients are brave. They're committed and they have the guts and the instincts to work with us to increase their chances for success in the marketplace.
Naked is in the Communication Design business.
We help companies speak to their target audiences and move their businesses forward. In whatever form that takes:
We've developed ideas for documentary films. We're designing a series of books to help people understand what Plastic and Reconstructive Surgery is all about. We've developed a kids toy (available at Mastermind this holiday season!). We've done fully blown out, integrated ad campaigns and direct response programs for The Globe & Mail. We've done web sites and viral videos. We recently convinced a client to create a world class conference to help get his brand established. We developed and printed an oversized coffee table 'sales book' to help raise money for the AGO and articulate the vision of what the AGO could become.
Some of these ideas are 'conventional', most are not. But they're all based around designing communciations for clients that speak to their target in an involving and impactful way.
So that's what we're all about. We think it's different in a smart, "now, why didn't i think of that?" way. And our clients must like it because they keep giving us more work and recommending us to others.